Beyond the Blind Box: How Pixie Toys is Building a Three-Generation Legacy on Community — DIG
While resellers and other toy shops may sell the viral figurines only for the money, owner Heather Rasmussen has made it a point to keep her business grounded by prioritizing the customer experience. "I wanted more respect from the collectors [and] show them that we are not upselling," Rasmussen said. "There’s no point in it. It’s hard for me to see things selling for more than they should. For me, it's about the loyalty of the customer, not a quick profit." Rasmussen’s commitment to selling tre...